The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands by Jean-Noel Kapferer, Vincent Bastien

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands



The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands epub




The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands Jean-Noel Kapferer, Vincent Bastien ebook
ISBN: 0749454776, 9780749454777
Publisher: Kogan Page
Page: 337
Format: pdf


The new rich Historically, marketers of luxury brands such as liquor, fragrances, timepieces, fashion and cosmetics have consistently pursued a luxury pricing strategy in order to maintain an impression of exclusivity. Posted by admin on September 27th, 2012. Marketing strategies: The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. Your ads will be inserted here by. The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. Bastien, in partnership with Kogan Page publishing. Jean-Noel Kapferer, Vincent Bastien. Who wants to learn more about the luxury market and how it differs from other markets I recommend the amazing book from Jean-Noël Kapferer: The Luxury Strategy, break the rules of marketing to build luxury brands. The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands List Price: $49.95 ISBN13: 9780749454777Condition: NewNotes: BRAND NEW FROM. Luxury brands looking to break into the China market need to have a proper strategy. Please go to the plugin admin page to paste your ad code. The market for luxury brands is expanding around the world, but pragmatic advice on how to optimize brand value remains hard to come by. Excerpted from: The Luxury Strategy: Break The Rules of Marketing to Build Luxury Brands by JN Kapferer and V. During the month of March I decided to focus on luxury brand management. Around the world the Mackintosh raincoat has become a major player in the luxury brand market. Product Description Luxury is in fashion and is now to be found in almost every retail, manufacturing and service sector. Traditional methods Rules of the game: While some golden tried and tested rules of consumer research and marketing remain, there are a few that need to be especially recognized. In Luxury … Shop The Luxury Strategy: Break the Rules of Marketing to Build Luxury . Any we have seem to be confined to marketing…we're a tech company. Amazon obliterates the brands that stand between the consumer and the content; Apple steps back and relies on the app makers to build an audience and drive sales of its devices. So far, the In the long-term, if Netflix can get beyond the strategy of being a comprehensive source for video content (or, at least, develop a business model that works for the producers) it should still do quite well.